In this current era, computers, electronics and telecommunications have been merged to fulfill the global needs. The masses are aware or maybe not that whatever that being consume or access in our daily routine are all related too Creative Multimedia. Creative Multimedia can be separated to explain which “Multimedia” can be define as many medias being compressed into one category, while “Creative” is obviously something that related to art or design, entertainment or maybe education. Creative Multimedia is branched out to technology, media, creative and interaction or communication, as well as advertising.
The very essence of creative multimedia itself is to bring creativity into a whole new level by introducing various media and platforms for creativity to continue to strive. Creativity in creative multimedia means being able to create as well as being able to innovate. Innovation and creation are the two fundamentals of creativity. In the context of innovation, creative multimedia has the ability to innovate or in other words improvise on existing styles and ideas and enhancing them to become better or even bring out new inventions out of it. Apart from that, creative multimedia allows more room for innovation in the sense that there are now more platforms or media for creativity to be expressed. For instance, creativity can be expressed digitally through digital work or traditionally through traditional artwork. These artworks can be in the form of an interactive web, application or even packaging that is innovative and creative.
Creative multimedia has created the opportunity to explore creative arts in a very vast way and this opportunity is fully utilized in creative advertising. In advertising, it can be separate to idea, product, media, interaction and communication. Advertising is used in expressing and interacting with the audience. The producers use their creativity in attracting and pursuing the consumer to buy their product with the used of different kind of media. The interactivity content forms to convey or expressing information and messages of creative products. Creative multimedia in advertising is also all about creative ideas. The various media used in creative multimedia allow room for more new and fresh original content of ideas. Multimedia enables ideas to be presented uniquely and different from the rest. With the creative ideas, and unique presentation, this helps a lot for the producer to advertise their product. These shows that,
Creative Multimedia and advertising is very close related.
Advertising is one of the many creative fields that actively incorporates and utilize creative multimedia to its fullest. Advertising is the form of media to communicate a message to its audience. The world of advertising is highly competitive with many large corporation and industry trying all at once to influence and deliver their message to the people. Thus, how the message is delivered is of utmost priority as the way the message is delivered has to attract the public’s attention. This is where creative multimedia comes into play. Creative multimedia provides many outlets for the advertising industry to convey its message for instance, through attractively illustrated posters, billboards, banners and the most effective of the lot, commercials or advertisements. Although messages can be conveyed in many different forms now, the most important thing in advertising still remains in the whole concept or idea of the message that one would like to deliver. The concept of the message has to be unique, original, fresh, economical and different from all the rest to stand out from the crowd and this is essential in a successful and winning advertisement.
Advertising is also an effective media for conveying message. Each of the advertisement comes with a meaningful message. Producer use it to communicate with the customer to deliver their product message and usage. Some advertisement which is creative and unique is able to grab the audience’s attention. Usually an advertisement’s message is easy to understand, simple, effective, persuasive and gives a lasting impact. Advertisement is usually shown on broadcasting media such as television and radio. It is also shown on printed media, for instance poster, newspaper and magazine. Nowadays, people choose to rely on finding information through internet. Thus, online advertising has been invented. We can see them on internet, like social networking sites. There are different form of advertisements, such as banner advertisement, classified advertisement, and Google advertisement. Producer can also choose to promote their advertisement by using email or also known as spam mails.
In my own point of view, as what has been mentioned above about Creative Multimedia has broadened the advertising . However, advertisements have its advantages and also disadvantages. Advertising can be misleading and they do not always tell the truth. Plus, advertising is the means for corporate companies to gain profits from the public rather than delivering the right message and care about the publics’ welfare. On the other hand, Creative Multimedia has helped the advertising industry to bring the creativity to another level compared to the traditional advertisements.
In conclusion, Creative Multimedia defines what art is all about in this century. This is because Creative Multimedia has widened people’s perception and knowledge regarding what art is all about. Advertising is vital in the commercialized world that we live in right now. This especially so since advertising plays an important part in communicating a message, selling a product, conveying new ideas and utilizing different forms of media. Thus, Creative Multimedia plays an important role in our lives.
